Kraft criticised over 2010 Cadbury takeover

Posted on 23 May 2011 by The Manufacturer

Howard Wheeldon of BCG Partners comments on the way in which Kraft dealt with an unpopular takeover of a British food manufacturer.

MPs are right to criticise the behaviour of Kraft Food management refusing to appear before the Business, Innovation and Skills Committee of the House of Commons. Published today, the report from the Committee looked at the subsequent effects of the £11.5bn takeover by Kraft of chocolate and confectionery maker Cadbury in February 2010. By refusing…

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