Transparency is needed. Ramon Arratia, sustainability director, EMEAI, at commercial flooring company InterfaceFLOR investigates why ‘greenwashing’ is hampering real progress with sustainability.
The rise in ‘greenwash’, the practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service or company is damaging to both the environment and to industry. There are numerous organisations that are demonstrating genuine progress towards sustainability; however, according to Consumer Focus, two thirds of people are unsure about how…
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