Leveraging the ‘hyper growth’ of the vegan market

Posted on 18 Jan 2019 by Maddy White

With the boost to bakery chain Greggs largely down to its newly launched vegan sausage roll, and many taking on ‘veganuary’ this month, the rise of alternative food and drinks products is no longer a trend, but a shift in lifestyle. How can businesses leverage it?

British sales of non-dairy milk rose 9.4% – image courtesy of Depositphotos. British sales of non-dairy milk rose 9.4% between 2016-17 to £221m, while sales of cow’s milk grew 0.3% to £3.1bn over the same period, according to market researchers Mintel. “We’re seeing hyper growth in demand,” said Ishen Paran, UK…

This content is for subscribers only. Subscribe now for free to read the full article.