UK manufacturers talk about the value of their Made in Britain credentials and whether they apply the same purchasing principles they aim to induce in customers to their supply chain decisions.
With the Diamond Jubilee and London Olympics to celebrate, 2012 saw the union jack become a popular fashion statement – not just for flag waving patriots, but for business too. An array of Made in and by Britain campaigns sprang into being or were rejuvenated. The logic was obvious from a marketing perspective – seize…
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