The Manufacturer Editor, Joe Bush catches up with Gilmar Wendt, Founder of creative change consultancy, GW+Co, to discuss why strategy, culture and brand should not be overlooked by manufacturers.
When you throw around terms such as culture and branding, you would perhaps be forgiven for conjuring up images of open plan offices equipped with bean bags and pool tables. Plus, with the myriad of challenges facing manufacturers today, it is perhaps understandable if these elements of a business are neglected in some quarters. However,…
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