It was Peter Drucker who once famously stated, that great business is made up of only marketing and innovation. Yet many SME’s think of marketing as superfluous. Viewed as the ‘make-up’ department, marketing is the first cost to disappear when times are tough. Yet marketing holds the key to success says Justin Levine of marketing firm Futurestech.
In many other business segments, marketing is a discipline that is embedded in the core of the business, yet in manufacturing, far less so. Ask yourself, how many manufacturers do you know who have a Chief Marketing Officer on the Board? Marketing is a much-maligned concept within manufacturing, particularly within the SME. Yet there is…
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