Food manufacturer Mars has brought back its social media recruitment initiative for a second year in order to attract a new batch of university graduates.
Mars’ Tweetshop campaign, which began in January, is designed to engage with students through nationwide university tours and a series of competitions. Under the @MarsGradsUK Twitter handle, it has sent out cryptic clues in a ‘Hide and Tweet’ completion, asking students to guess where the Tweetshop is hiding. The manufacturer of food, petcare, chocolate, confectionery…
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