They might have endorsement from Jackie Chan but George Gao wonders whether Mitsubishi's latest affront on China's ever-more lucrative automotive market will finally see them take control of the fight... Read the first installment of our 'Update from China', provided by the Shanghai-based Gasgoo Global Automotive Sources.
Japanese carmaker Mitsubishi Motors and China’s Southeast Motors based in the southeastern province of Fujian jointly held a press conference in Shanghai earlier this year, announcing that Hong Kong superstar Jacky Chan endorsed the partnership of the two auto manufacturers. The legendary action movie star has been the brand image ambassador of Mitsubishi Motors and…
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