At the eleventh Challenge Bibendum, Michelin commit to a greener future for mobility systems and make surprise announcement of new R&D direction.
Michelin Tyres has hosted the annual Challenge Bibendum since 1998 to showcase emerging technologies in transport, particularly, although not exclusively, automotive industries. This year has a heavy focus in the need to create more intelligent ‘smart’ mobility systems which combine customer desires for quality, performance and environmental protection. As Michel Rollier, Michelin president said in…
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