Starting a mountain bike parts company during a global pandemic is not what PEMBREE founder Phil Law would call relaxing. However, it is a dream come true for the longtime mechanical engineer whose high school yearbook described him as someone who “loves to design mountain bike components.”
PEMBREE is located in the village of Horam in southeast England. In founding the company, Law has brought a vision to life that has been over two decades in the making: to produce high-quality mountain bike components with an unprecedented emphasis on sustainability. “We want our brand to be seen as the ultimate in durability, longevity, and performance with an eye on environmental impact,” says…
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