More than 80% of companies globally have made investments in "digitalisation" - investing in digital technologies to change business models and drive revenue - in the past three years, yet less than 25% have achieved topline growth as a result.
Many companies are investing heavily in digital transformation programmes – image courtesy of Depositphotos. In other words, the digitalisation efforts of three out of four companies have failed, according to the latest survey released today by Simon-Kucher & Partners, the global pricing strategy consultancy. Partner at Simon-Kucher & Partners, Dr Peter…
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