A survey of British manufacturers highlights worrying shortcomings in critical aspects of sales and marketing. But it doesn’t have to be that way, says Malcolm Wheatley
As Britain’s manufacturers struggle to recover from the worst recession in 60 years, many of them show disturbing deficiencies in how they interact with their customers. That’s the worrying conclusion to emerge from a survey undertaken by The Manufacturer in conjunction with Customer Relationship Management (CRM) specialists ConsultCRM. The bottom line? Customer-specific data that is…
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