Orchard Pig, mass-niche brands and the value of marketing.
Not so many years ago, cider was considered what my fiancé described when I was trying to turn a phrase for this blog, “the drink of tramps and yokels”- hardly the product you’d chose to build a premium brand around. But then came the concept of Bulmers over ice in 2004(ish), and suddenly the drink…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
