Pepsi to increase marketing spend at expense of 8,700 jobs

Posted on 10 Feb 2012 by Tim Brown
International food and beverages giant PepsiCo will cut approximately 3% of its workers across 30 countries as part of a programme to save up to $1.5bn by 2014. The restructuring is designed to offset high commodity costs and an increased spending on advertising and marketing. The firm plans to increase advertising and marketing support behind its…

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