With digital media rewriting the rules of marketing, manufacturing and distribution, it’s never been easier to form a business, whether it’s a one-man start-up or an international conglomerate looking to move in a new direction.
In the world of fashion, however, groups prefer to instead revive existing dormant or flagging brands with a long history in the industry rather than set up a new brand, even it if requires more resources and investment and completely drifts from an older brand’s original audience and aesthetic. Luxury brands are different to mainstream…
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