Managing demand can be the differentiator between success or failure, and there can be a huge number of variables to be considered. Robert Pols looks at how manufacturers face up to the perils of planning
From augurs prodding entrails to fortune tellers studying palms, mankind was always anxious to see into the future. It still is. For manufacturers, survival may depend on reading the signs correctly, as they strive to predict demand and match it with supply. But with no crystal ball to rely on, they face a daunting task.…
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