Anglo-Dutch consumer goods producer Reckitt Benckiser has agreed a £2.5bn deal to buy SSL International – the British maker of Durex condoms and Scholl foot care products.
“The acquisition will add two new Powerbrands, with good further growth potential, to Reckitt Benckiser’s current arsenal, making 19 Powerbrands in total,” says RB chief executive Bart Becht. “Durex, in the sexual wellbeing category, is the global number one condom brand and Scholl is the market leader in the foot care category in many of…
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