Manufacturers need to grasp the enormous opportunities offered by servitization, but the effort and complexity can be daunting. Professor Tim Baines explains.
I recently spoke at the STLN Servitization conference. The event was a great success with, I’m told, triple the number of previous attendees. Tim Baines, professor of Operations Strategy, The Advanced Services Research Group, Aston Business School. The conference was an exciting opportunity to launch the product of my research team’s…
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