Professor Tim Baines of Aston University’s Centre for Servitization Research and Practice explores the models and methods available to manufacturers for gaining revenues from service provision.
Professor Tim Baines, Aston University
The world once seemed simple; manufacturers made things and services companies did things for us. Today, increasing numbers of manufacturers compete through a portfolio of integrated products and services. This is a services led competitive strategy, and the process through which it is achieved is commonly referred to as servitization. Celebrated exponents of such strategies include…
