Manufacturing and the service sector are not mutually exclusive. Manufacturers that recognise the added value of services - servitization - will win and retain customers. Ben Peace reports.
‘Servitization’, the coupling of traditional products with our strength and expertise in services, can offer much to manufacturers that are prepared to think beyond their factory gates. It is a popular truism that our economy has shifted in recent decades from manufacturing to services. However, the extent of this shift is…
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