Servival: The servitisation of manufacturing

Posted on 5 Feb 2013 by The Manufacturer

‘Servitisation’ – jargon invented to fulfil the needs of management academics or a business paradigm companies should be exploiting to remain competitive? Jane Gray looks into the practicalities of selling services as a route to enhanced revenues and growth.

Service focus increases customer contact points in an organisation and this needs tracking
The term ‘servitisation’ is a piece of business jargon that has become popular in recent years to describe a trend for manufacturing and product orientated firms who develop complimentary services for their customers. A third of large manufacturing…

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