When football teams from Brazil and Croatia run out on the pitch in São Paulo tonight for the first game of the Fifa World Cup, they will kick off one of the biggest sporting events in history.
But it is the combination of technology from companies such as Sony and GE that will bring the World Cup to billions around the world. The cumulative television audience for the world’s largest football tournament is estimated to top 3 billion. The final at Rio de Janeiro’s Estádio do Maracanã on July 13 could be…
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