In partnership with the Aston Business School Group, Columbus has developed a free, quick and easy game that helps companies assess their competitive strengths, current position on the transformational servitization journey and facilitate a foundation for a future strategy.
Servitization is the concept of manufacturers offering services tightly coupled to their products. It’s about moving from a transactional-based business model (just selling a product) to a relationship-based business model (delivering a service), featuring long-term, incentivised, pay-as-you-use contracts.
A study by the Aston Business School shows Servitization can: Sustain annual business growth by 5-10%…
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