The big opportunity

Posted on 18 Feb 2008 by The Manufacturer

Brian Davis explains how innovation into sustainable products can boost the bottom line, and make your competitors green with envy

I rresistible pressure from the general public, combined with increasingly stringent ‘green’ legislation is forcing manufacturers to make their products more environmentally sustainable. And it’s not just a matter of improving recyclability. This often requires a radical rethink of the materials being used, designing specifically for disassembly or re-use, and a campaign to improve energy…

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