While most manufacturers cite customer experience as a top priority going forward, implementing digital strategies that deliver better customer experience can be daunting. But digital transformation isn’t difficult if you take it one step at a time.
Leading manufacturers recognise that an increasing number of distributors and customers now base their buying decisions on convenience rather than price or product. You already know that the best way to improve your customer experience is through providing digital tools that make it easier for customers to self-serve and to get in touch with you.…
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