KTM is a motorcycle manufacturer, founded in 1934 by Hans Trunkenpolz in Matihofen, Austria, where the company remains today. Starting out as a metal working business, two decades later it developed into a motorcycle manufacturer and has recently gone down a new road with product lifecycle management (PLM).
With the same turmoil that has plagued some of the leading names in the motorcycle industry, KTM’s fortunes have waxed and waned with the company essentially becoming insolvent in the mid-1990s. KTM as we know it today was born following an injection of investment from Indian automotive giant, Bajaj. The marque name was reborn. Bajaj…
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