A box of chocolates is emblematic of life’s attainable luxuries - the ideal accompaniment to any celebration, one of the first things that come to mind when making a kind gesture, and of course, a popularised metaphor for life itself. In 1911, Thorntons set out with their core focus to provide customers with what they expect to get from a box of chocolates. This focus has remained the same throughout new innovations and improvements; the only revision was to meet customer’s expectations of a box of chocolates with the name ‘Thorntons’ on it.
Now approaching a century in chocolate making, Thorntons has focussed on keeping their customers happy with the chocolates they know and love, and despite the challenges faced on the high street, they have continued to focus on bringing new and innovative products to the market. David Proctor, Head of Operations at Thorntons Factory in Derby…
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