The London 2012 Olympic and Paralympic Games may be the greatest sporting showcase ever held in Britain, but draconian marketing restrictions mean the event has had to squander a great opportunity for British business – especially when manufacturing needs much more PR. Will Stirling investigates.
Eight years in the making, 10,000 pages of planning applications, 46,000 workers, 1.2 aggregate years of broadcast time, several hundred thousand tonnes of concrete, 80,000 seats and a enough lycra to encase Stratford, the 2012 London Olympic Games is here. In the expectation that Danny Boyle’s creative masterpiece involving cows and a cricket match will…
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