Innovation is a much hyped word, you don’t need to read far in the business press or media to be exhorted to innovate. Ben Rotheray, product marketing manager at Bott Ltd. asks what actually is innovation and how do you do it well?
Ben Rotheray, product marketing manager, Bott Ltd. To quote management writer, Peter Drucker: “Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or service. It is capable of being presented as a discipline, capable of being learned, capable of…
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