As the old adage goes, the only constant is change - and this includes the way we package food and beverage products. But it’s not only how we package products that is changing. How and what we communicate on food and beverage packaging has transformed remarkably over the past decade as well.
These changes have been driven by developments on a global scale, which affect consumer attitudes and behaviours. In recent years, primary concerns for consumers across the world have swung between affordability, food quality, food safety and healthiness – and these concerns are not uniform across different countries. For instance, if we fast forward to the…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
