Clothing technology company Wiivv has launched a Kickstarter campaign for Wiivv Custom Fit Sandals, the world's first custom sandal designed and 3D printed to fit the unique contours of feet, giving the wearer biomechanical support and unparalleled comfort.
Wiivv hopes to transform the made-to-measure footwear market with its software and direct-to-consumer model. The sandal is available on Kickstarter for US$95. “Big footwear brands still don’t grasp the fact that 14 billion unique feet need 14 billion unique solutions,” said Wiivv CEO and co-founder, Shamil Hargovan . “In an industry dominated by mass produced…
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