For manufacturers, building an effective website to showcase the business can prove a challenge. Malcolm Wheatley searches out best practice.
A manufacturer of innovative geohelic small antennae used in GPS systems and similar portable devices, Wellingborough-based Sarantel sells its wares through a global network of agents and distributors, each of whom routinely requires samples for submission to the end-customers they are dealing with. The problem? Keeping track of the resulting sales pipeline, making sure that…
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