Hans-Georg Kaltenbrunner, VP of manufacturing industry strategy at JDA, outlines the critical trends which will be shaping the manufacturing industry in the next year and beyond.
CPG companies can no longer ignore the impact of social media on consumer buying behaviour Hans-Georg Kaltenbrunner, VP of manufacturing industry strategy at JDA In the past, consumer product demand planning was solely based on factors such as seasonality, trends and historical data. However, today’s consumers have become a lot more…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
