Chris Garden is a chemical engineering graduate turned distiller at London-based Sipsmith, a growing gin manufacturer with big ambitions in international markets. He talks to TM about the opportunities and barriers for an SME alcohol manufacturer selling to the world.
TM: Sipsmith is exporting to 15 countries with particularly strong sales in Australia; why do you think your products have been so successful there? We are building the brand with a young team who have great experience of brand building from the bottom up. They don’t just sell it out and leave they actively engage…
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