In the confectionery industry, brand quality equals trust. The success of confectionery brands is defined by the strong emotional connections that consumers have with products such as a favourite chocolate bar or familiar sweet treat.
This level of loyalty demands assured product consistency and quality, yet there are several challenges to ensuring brand protection in this industry. Manufacturers are under pressure from all sides. Not only do they have to manage packaging lines, improve processes, increase output and reduce TCO, but they must also follow the latest regulations and consumer…
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