Executives in the UK industrial sector start 2019 facing a messy Brexit process. They have the difficult task of sustaining profitability while preparing contingency plans for potential supply chain disruption, inflation, further currency fluctuations and tariffs. However, in a challenging business environment, it’s all the more important to focus on an effective pricing strategy.
Dr Peter Colman and Nima Shakib discuss the fundamentals. Pricing is the most powerful profit lever, yet sales teams often fail to execute higher prices, in spite of clear targets and commitments from the top. Pricing is the most powerful profit lever, and professional price management is a vital capability to…
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