Big brands, corporations and industry leaders have called for a more representative view of engineers, rejecting the “narrow” depiction of the profession typically portrayed in online search results.
Rolls-Royce, BAE Systems and Shell UK are among a host of major organisations to join the Royal Academy of Engineering (RAEng) in signing a pledge to change the search results for the word “engineer”, which the campaign group claims vastly misrepresents the profession. Photo: Harry Parvin – image courtesy of This is Engineering. An AI algorithm, commissioned…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login

