Kingsmill, the Allied Bakeries-owned brand, has unveiled a new white loaf which it says provides as much fibre as wholemeal bread.
The Great White, which aims to address declining white loaf sales in the UK, underwent a research and development phase of 12 months which included 80 plant trials and 64 test bakes. Kingsmill’s latest release also aims to address the UK’s shortfall in fibre intake, with recent statistics showing seven out of 10 men and…
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