TM’s IT Editor, Malcolm Wheatley seeks the advice of CRM experts to examine its relevance in a B2B context, as well as, where manufacturers have found the concept to be most helpful.
Middlesex-based Polyco is the UK’s largest supplier of protective gloves, selling to garden centres, builders’ merchants, and the UK’s major supermarkets groups, as well as, selling directly to other manufacturers in the food service and catering industries. Already a user of a Microsoft Dynamics NAV ERP system, the company engaged Microsoft Dynamics CRM specialist K3…
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