A UK musical instrument manufacturer has used a little bit of clever PR work to get its unique brand noticed - at the cost of a few red faces at its local newspaper.
The Norwich-based banjo manufacturer issued a spoof press release on April 1, about its plans to build a 50-metre-high-banjo sculpture which would be visible for five miles around the city. The Great British Banjo Company, which has only two full-time staff, hoped at best to amuse its followers on Facebook and Twitter. But the company…
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