What does ‘Best of British’ mean? Is it championing the Union Jack on British goods, is it hailing the quality of anything made in the UK? Or does it mean something more? Maddy White reports.
The BAC Mono is made in Britain. Four out of ten international customers are willing to pay more for a product if it displays the iconic British flag. The UK is a powerful player in the global brand market. The same survey of 8,060 people across eight markets also established that…
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