The UK manufacturing sector faces a host of challenges, ranging from COVID-19 and the resulting economic downturn, to the emergence of overseas low-cost competitors and an increased emphasis on creating a sustainable supply chain.
These ever-changing market demands are driving firms to look for new ways to innovate and build resilience through the introduction of new technology and working practices. With smart factories becoming increasingly common, digital transformation has now reached the manufacturing front office and commercial team, with a growing number turning to customer relationship management (CRM) in the…
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