Burton’s aims to see rivals crumble with £5m cookie investment

Posted on 21 Jan 2015 by Jonny Williamson

Burton’s Biscuit Company has invested £5m at its Cookie Centre of Excellence in Blackpool to provide consumers with a unique tasting, industry first experience inspired by the American soft cookie.

Maryland Soft Baked is inspired by the soft cookies popular in America. Part of Burton’s Biscuit Company’s supply chain investment programme – more than £40m over the past three years – this substantial investment has supported the introduction of the UK’s latest cookie innovation, Maryland Soft Baked and builds on a…

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