Burton's Biscuit Company and Cathedral City have agreed a licensing deal to produce Cathedral City Baked Bites a savoury biscuit snack made from the cheddar.
Cathedral City Baked Bites
The partnership with Cathedral City, the UK’s number 1 cheese brand, will enable Burton’s to establish a beacon brand in a fragmented savoury biscuits market currently worth £500 million) further extending its stable of well-known British brands. Stuart Wilson, chief marketing officer at Burton’s, said the company…
