Can we encourage more girls into STEM through Barbie?

Posted on 10 Jul 2018 by Maddy White
With only 24 percent of UK STEM jobs held by women according to WISE, does Britain need more female role models in order to encourage more young girls into the sector?

At the age of 11, girls are interested in STEM subjects, but by the age of 16 this interest has sharply dropped; is it stereotype, lack of role models or just no positive influence from authority causing this drop?

The robotics engineer Barbie could start to break down stereotypes and allow younger girls to see themselves in STEM subjects. Mattel Inc – the US company responsible for Barbie – has released a new STEM themed doll, the ‘Robotics Engineer Barbie’, with the hopes that it might alter some of those…

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