Developing a strong niche in the commercial catering market through innovation and good customer relations has consistently been the remit of the Imperial Machine Company (IMC). Tim Brown talks to Tim Tindle, Managing Director, about how the company’s focus on innovation has continued to strengthen their differentiation and a new Welsh Government initiative has assisted them to weather the downturn.
The client is the number one priority for IMC. In essence, and counter to most companies, IMC offers product individual customisation options on its product offerings. This ensures its end customers are always completely satisfied with their purchase. While IMC sell to dealers around the world , they take orders on an individual basis and…
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