Like an electric car with its pedal to the floor, the Chinese automotive industry has taken off. However, Chinese-made automobiles are still viewed by many western consumers with a certain stigma of inferiority. But in the immortal words of Bob Dylan: ‘the times they are a changing’.
It wasn’t long ago that no matter what the product, Chinese-made goods were generally considered cheap and inferior. Indeed, many western manufacturers rued the day they chose to offshore their supply chain to the People’s Republic of China, as they were often stung by long lead times and low quality. The adage ‘buy cheap, buy…
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