Coca-Cola Enterprises aims to boost recycling in Scotland this summer

Posted on 29 May 2013 by The Manufacturer

Coca-Cola Enterprises (CCE) is to introduce a range of initiatives over the summer as part of its drive to boost consumer recycling in Scotland.

The global drinks manufacturer is to launch its Happiness Recycled campaign at Scottish festivals RockNess, from 7-9 June, and the Royal Highland Show, from 20-23 June. As part of the campaign, interactive bins will engage festival goers through interactive activities such as a basketball challenge, where consumers can use the bin as a basketball net to test…

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