Coca-Cola European Partners (CCEP) has launched a new initiative with the University of Reading aiming to reduce the amount of packaging used for its products.
The programme combines a new generation of smart Coca-Cola fountain dispensers –known as Coca-Cola Freestyle machines with refillable containers – image courtesy of Coca-Cola The packaging programme combines a new generation of smart Coca-Cola fountain dispensers –known as Coca-Cola Freestyle machines with refillable containers. The containers are micro-chipped to interact with…
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