When Ford pulled out of Formula One, Cosworth did what a good engineer would do: a full strip down and re-build of the business, focusing on new applications in growth markets. Will Stirling hears about a story of success through reinvention.
Why did Cosworth win The Manufacturer of the Year Award in 2011? It wasn’t due to the famous engineering brand’s 176 wins in Formula One. The Northampton-based firm exited Formula One in 2004 when its then owner, Ford, decided the elite sport was not part of its business strategy. And it wasn’t down to how…
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